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The creation of custom software applications, used to be reserved for large corporate markets.
Typically large, costly projects requiring dozens of people and many man-months to be build that generated complex systems that are hard to maintain and difficult to change.
That is no longer true.
Businesses today, need to fully integrate customers with web or mobile experiences.
By having smarter controls in your business and by adding real intelligence to the information exchanged with your customers, the business transforms.
Having interconnected web applications brings the principle we believe in: "The Web is your App and your App is the Web". It is simply not fashion du jour, but an acceptance that businesses need to adapt to the change.
The reason to create new software should be to address either a new need in your business
or to add to the value you provide to your customers.
By bringing customers with mobile or web software you may tap into new data sources, facilitate aggregation from other sources and augment your business value.